Hi, I’m Chris Berkley and Chris Berkley Digital Marketing (CBDM) is my Philly-based digital marketing consultancy. I develop and execute digital marketing strategies (primarily focusing on search engine optimization) for clients in healthcare, software, real estate, food service, education and more.
CBDM’s strengths lie in its agility, versatility and flexibility. My background is in agency-based roles, developing strategies for a wide variety of industries and business models, including B2B, B2C, eCommerce, enterprise and more. I now bring my experience, learnings and expertise to my own consultancy to build and execute strategies for small and medium-sized businesses.
Learn more about me, about my services, and contact me so we can talk about your goals and how I can help!
My experience in all areas of SEO helps clients navigate the complexities of local vs. national vs. international SEO, while tying in content, technical SEO and linkbuilding in order to develop strategies that drive meaningful, measurable results.
What makes results meaningful? Strategies and initiatives are developed with clients’ business goals in mind, whether those are lead submissions, product purchases, phone calls, or otherwise.
Strategies mean nothing without execution, and I work closely with internal teams and agency partners to implement tactics and get things done. Being hands-on ensures that things get done quickly and efficiently, saving everyone time and money.
SEO relies heavily on website analytics – errors in website tracking often prevent visitors and leads from being tracked or measured. Ensuring that goals are developed – and that website tracking is correctly implemented – are critical for all digital efforts regardless of channel.
Data analysis is equally important. A thorough understanding of Google Analytics, Search Console and Tag Manager allow me to monitor performance and improve ROI through insightful analysis.
Well-rounded in all aspects of SEO, my specialties are the four categories listed below.
Ensuring technical architecture doesn’t impede search engines’ ability to crawl & index sites is crucial. Actionable technical audits ensure this isn’t a problem.
Especially crucial for businesses with a localized service area, my strategies ensure sites achieve peak visibility in localized search results.
The original basis for SEO, links are still a key sign of trust. Outreach & off-site initiatives focus on driving quality links from relevant sites.