I originally wrote this post for the Seer Interactive blog.
It happens all the time – you’re on Pinterest and see something so cool that you immediately want to find out what it is, and where you can purchase it. Basically, an experience right out of a marketer’s dream.
If the Pinterest image you’ve landed on is the focus item in the Pin, then it’s quite easy to find a place to buy it, either right on Pinterest or elsewhere online. But what if you’re interested in a specific item in only a small part of a photo? Or what if you want to see other photos of the item that aren’t exact matches, but are similar?
This is where Pinterest’s new visual search shines. It gives you the ability to search Pinterest for pins that visually resemble the one you’re looking at, or search for a specific item within the photo.
With Pinterest being a must-have platform for marketers, it’s important to understand how this feature works and what marketers stand to gain from it. In the sections that follow, we’ll illustrate this feature’s capabilities and suggest marketing strategies to begin thinking about in regards to this new Pinterest feature.