With SEO, there’s no such thing as a one-size-fits-all approach. This is an industry that’s always changing and that means each strategy needs to be dynamic and custom tailored to each business, their industry and their needs.
Areas of Expertise
My experience working at agencies has afforded me the opportunity to work with businesses of all types and sizes to develop customized strategies based on their goals, needs, resources and budget. The underlying principles of good SEO don’t change based on the business model, but the way they’re executed does. I have the versatility to adapt proven SEO strategies to fit clients’ specific needs.
Content is the foundation that all other SEO initiatives rely on. I work with clients to optimize existing content and create new content relevant to their customers & audience.
Getting great content in front of people relies on search engines’ ability to find, crawl and index that content. Technical SEO ensures that technical issues don’t impede performance.
Strategic linking (on and off-site) builds authority and helps searchers by connecting relevant pages. Smart linking initiatives contribute to measurable increase in traffic & revenue.
Critical for localized, service-area business, local SEO involves a different set of rules and ensures that sites earn the most visibility possible within a given town, city or state.
Optimizing For People AND Search Engines
Optimizing for people and optimizing for search engines are not mutually exclusive. Google and Bing go to great lengths to craft algorithms that provide searchers with a positive searching experience. Optimizing for these algorithms does not preclude a site from providing an excellent user experience. It is possible to optimize for both, in a way that pleases both search engines and humans.
No Gimmicks, Hacks or Shortcuts
My strategies are exclusively white hat: No cheesy gimmicks to drive short term gains at the expense of long-term success. No dubious tactics to “trick” search engines. No “hacks” or “workarounds.” Just solid strategy that provides value for businesses and customers alike.
Traffic is a key component of SEO, but it’s not the end-all, be-all. Traffic alone doesn’t pay the bills, so whenever possible, I focus on tying SEO efforts to the bottom line, either in terms of leads, eCommerce sales, phone calls or store visits.
Project Cost & Scope
Every strategy is unique, which means there are no off-the-shelf quotes. First we’ll discuss business goals and make sure working together will be a good fit. Then we’ll work to devise an initial strategy and make sure we can achieve an acceptable return on investment from working together.
SEO is a long-term investment and takes time to see results. Because of that, I prefer to work on projects that are 6-12 months in length. Projects of that duration allow sufficient time to develop & execute strategies and measure results.
I’d love to talk about your business, website and marketing needs to see how we can work together. Submit the form below and I’ll reach out as soon as possible!