My Approach to SEO

With SEO, there’s no such thing as a one-size-fits-all approach. This is an industry that’s always changing and that means each strategy needs to be dynamic and custom tailored to the business’ industry and needs. My experience working at agencies has afforded me the opportunity to work with businesses of all types and sizes to develop customized strategies based on their goals, needs, resources and budget. Learn more about…


Content Marketing

Identify gaps and fill them with audience-centric content.

Technical SEO

Ensure technical issues don’t impact customer visits.

Off-Site (Linking)

Increase authority and brand awareness.


Business Types: Who I Work With

My agency background has afforded me the opportunity to work with a wide variety of industries and business models. There isn’t one business type or industry that I prefer to work with. Some industries/business models I’ve worked with are included below:

Industries include:

  • Healthcare
  • Education
  • Technology
  • SaaS
  • Real estate
  • Hospitality
  • Telecom

Business models include:

  • Local brick & mortar stores
  • B2B
  • B2C
  • Lead-based
  • eCommerce

The underlying principles of good SEO don’t change based on the business model, but the way they’re executed does. I have the versatility to adapt proven SEO strategies to fit clients’ specific needs.


Pricing, Costs & Fees

Every strategy is unique, which means there are no off-the-shelf quotes. First we’ll discuss business goals and make sure working together will be a good fit. Then we’ll work to devise an initial strategy and make sure we can achieve an acceptable return on investment from working together.


SEO Principles

Optimizing For People AND Search Engines

Optimizing for people and optimizing for search engines are not mutually exclusive. Google and Bing go to great lengths to craft algorithms that provide searchers with a positive searching experience. Optimizing for these algorithms does not preclude a site from providing an excellent user experience. It is possible to optimize for both, in a way that pleases both search engines and humans. 


No Gimmicks, Hacks or Shortcuts

My strategies are exclusively white hat: No cheesy gimmicks to drive short term gains at the expense of long-term success. No dubious tactics to “trick” search engines. No “hacks” or “workarounds.” Just solid strategy that provides value for businesses and customers alike.



Traffic is a key component of SEO, but it’s not the end-all, be-all. Traffic alone doesn’t pay the bills, so whenever possible, I focus on tying SEO efforts to the bottom line, either in terms of leads, eCommerce sales, phone calls or store visits.